Rare Beauty

This is a case study on Rare Beauty's visuals vs. brand personality. After diving into a brand audit, I found a disconnect between what the brand stands for and how they represent themselves through their visuals. The product visuals are very precise and perfect, while the brand stands for being authentic and unique.

 

Through my 3D study, I decided to combine the professional clean look of product visuals, while bringing in natural elements to connect to the authenticity of the brand. I created a range of lifestyle images and beauty shots for the liquid blush product.